About

Pixel per Em - is Emily Lam's creative showcase highlighing her expertise in visual identities, branding systems, and high-impact creative across global brands, technology companies, and mission-driven organizations.

Creativity Beyong Pixel

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Emily Lam

Hi, I am Emily Lam.
Pixel per Em is my personal creative showcase—a name inspired by Apple’s design standards from the 1980s. It reflects my passion for precision, where every pixel and every “em” matters. As a designer who has been exposed to an international upbringing, I find it fascinating to explore the intersection between different cultures, and the East meeting the West. My work spans digital, web, UI, and print platforms, all crafted with meticulous attention to detail and a drive to push creative boundaries.

With 20+ years in branding, corporate identity, and visual communications, I manage the full design process from concept to execution. My skills include UI and website design, wireframes, architecture, and hands-on HTML coding for seamless functionality. I also bring strong vendor and project management expertise, ensuring smooth collaboration and timely delivery. I always want to bring my design to engage our audiences to think from a global citizen perspective, on top of an American perspective. Think out of the box, experiment, and create something new.

My Expertise

Art direction, Brand Systems, Visual Identity Evolution, UI & Web Design, and Cross-Functional Creative Leadership

Branding System / Visual Identity

  • Scalable branding and visual systems
  • Art direction
  • Print design and output
  • Event and Exhibition Design

Website + UI Design

  • UI design with UX exposures
  • Wesbite design
  • Website wireframe and architecture
  • Experience with HTML and CSS

Motion Graphics

  • Art direction for TV bumper and teaser
  • Conceptual drawing
  • Styleboard and storyboarding

Project Management + Marketing

  • Client needs elicitation & consultation
  • Budget and mandates control
  • Brand positioning and trends

Never Lose Your Passion for Design!

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